I’m Patricia Zapfl — a designer, creative director, and consultant with 20+ years of experience creating products and brand strategies for established international names in luxury goods, lifestyle accessories, and stationery.
I design with the insight of both maker and user: as a writer, illustrator, and daily notebook devotee, I live with the products I design. This dual perspective allows me to bring creativity, precision, and a deep sense of human connection to every project.
My work blends aesthetics, emotional intelligence, and strategic thinking to turn ideas into beautifully crafted products and brand experiences. Clients trust me to bridge concept and execution, delivering designs that connect with people and strengthen brands for the long term.
Let’s connect.
If you’d like to see my full CV or chat about a potential project, I’d be happy to share more.